This is how our calling machine runs.
From intake to live dashboard — how we cold call sharper every week for your ICP. Specialist per function, weekly tuned on what actually lands.
Six steps from first call to scale-ready.
Each step has its own specialist. No one does everything halfway — everyone does one thing well.
- 01Week 0
Intake & discovery
A 90-minute session where we cross your offer, market knowledge and existing best customers. No generic template — we listen for what's actually distinctive.
- 02Week 1
ICP identification
We formulate hypotheses, build segment maps and enrich them with triggers (funding, hiring, role changes). You get an ICP brief to validate before we place a single call.
- 03Week 1–2
Script build & A/B testing
Opening, pain, qualification, close. We write 2–4 variants and test them in parallel across markets and segments — so we don't guess, we measure which hook lands.
- 04Week 2+
Cold calling execution
Our specialists call every day. Flemish voices, Flemish norms, no generic overseas script. Every call recorded, every objection logged.
- 05Continuous
Audio & data processing
Recordings → transcripts → insights → CRM. We process signal, not lists. You see which lines open, which close, which flame out.
- 06Every Friday
Weekly iteration
30-minute ops review with you. Numbers, lessons learned, script updates for next week. No monthly PDF — continuous improvement.
Here's what a call from our team sounds like.
Open with relevance, expose pain, qualify in 90 seconds. Every call recorded, transcript available — listen in whenever you want.
Good morning, Thomas from Salesflow. I'm calling because you just announced Sonic Capital as an investor — congrats. Quick question: is that round going toward product, or hiring a sales team?
Oh — sales, yes. We're actually about to hire an SDR.
Perfect timing then. Do you see that SDR role as pure outbound or also inbound follow-up?
Mostly outbound. We have very little pipeline right now.
Got it. Can I ask — what's the monthly meeting target you need to hit by end of Q2?
Every call becomes data. Nothing disappears into an inbox.
Recordings go through a pipeline: transcribed, tagged, linked to the lead, synced with your CRM. What we learn on Monday, we adjust on Friday.
Recording
Every call automatically recorded, GDPR-compliant, linked to the prospect record.
Transcript + tags
AI transcript plus a manual quality tag: objection type, interest signal, next step.
CRM sync
Lead status, note and recording link push automatically to HubSpot, Pipedrive or Teamleader — no copy-paste.
Insights
Which hooks work in segment A vs B, which objections keep coming up, which leads convert. Live in your dashboard.
Your dashboard, updated every day.
No monthly PDF. Every call, meeting, no-show and closed deal — visible live. What doesn't get measured doesn't exist.
Five reasons our calls land.
Specialist per function
Our callers do nothing but call. No hybrid SDR also writing marketing copy — focus is the secret.
Weekly script iteration
We listen to the real calls every week. What lands, keep. What flops, rewrite. The script you get in week 8 isn't the week-1 script — the market rewrote it.
Native Flemish voices
No overseas call center. Flemish voices, Flemish humor, Flemish business norms. Your prospects hear the difference in the first sentence.
Parallel execution
While our caller calls, our data specialist builds leads, the closer works demos, and the coach revisits the script. Linear work is slow. We work in parallel.
Weekly ops review
Every Friday: 30 minutes with you. Numbers for the week, what we adjust next week, what we need from you. No black box, no 'let's just let it run'.
Frequently asked questions
- Do you record everything — is that legal?
- Yes, GDPR-compliant. Every call opens with a short recording notice. Prospects can opt out. Recordings are kept for a maximum of 12 months and never shared outside your team.
- How many scripts do you test in parallel?
- Typically 2–4 variants per segment. Enough to measure differences, few enough to pick a clear winner within 2–3 weeks.
- How fast do you know if an ICP works or not?
- At 150–200 calls into an ICP you see the difference between noise and signal. Typically within 3–4 weeks. If a market doesn't respond, we say so honestly — not six months later.
- Who runs my account?
- A team of specialists: data builder, caller, closer, coach. During intake you get the name and track record of whoever will run your calls — no anonymous junior.
- What tools do you use?
- Apollo for data, our own dialer for calls, Gong-style tooling for recordings, Google Sheets plus our own dashboard for reporting. You get read access where we can give it.
- Do I get access to the dashboard?
- Yes. Live view on calls, meetings, pipeline, conversion and show-up. Updated daily. No gate, no login drama — just a link with a token.
See the machine in action.
30 minutes, no sales dance. We walk you through our intake, show a real dashboard and tell you honestly whether we fit your motion.